Direct Mail Marketing Ideas

We Have a Ton of Marketing Information!

Please use our direct mail marketing ideas center as a resource while you craft the direct mail campaign that's right for your needs and budget.

What Makes a Direct Mail Garden Card Effective?
A large-scale direct mail garden card campaign, using a finely targeted mailing list and jumbo-sized postcards will get you noticed, but it may not achieve the results you intend if the postcards you send are poorly designed. We've been helping our clients design and mail direct mail pieces for 25 years, and have seen which designs have the highest returns.

Know Your Mailing Options
We offer three options with mailing: we print, you mail; we print and mail with your mailing list; we print and mail with a list you design. For an overview of these options, check out Your Mailing Options.

Know the Keys to Successful Direct Mail
If you're new to Direct Mail Marketing, read Peter the Printer's Keys to Successful Direct Mail Marketing.

Write Copy that Grabs Your Reader.
Successful direct mail garden cards have Eye-Stopping Headlines that command attention. Your piece has only seconds to communicate your message, so your copy needs to be taut, your proofing needs to be flawless, and your font needs to be readable. Please read through Writing Effective Copy, Tips for Choosing Readable Type for more information on maximizing your copy.

Let Your Pictures Do the Talking
Images resonate immediately. Make the visual element of your postcard rich, perhaps using Low Cost Clipart. Spend time on your art, and you'll be rewarded. (For more art formatting tips, see Fixing a Problem Photo.)

Think In Terms of Composition
Think of your garden card, in its marriage of word and image, as a total composition. Is it balanced? Does it communicate your message? Is it striking? Bear in mind our articles Creating Tension and 10 Ways to Create the Wrong Brochure to help guide your consideration of your piece.


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